Monday, April 13, 2009

What is Local Internet Marketing

By Steve Cerberus

So what is local internet marketing? It is the process of getting people from the desired geographic region to come to your site and hopefully make you some good old cash. If you sell software or an e-product you likely want the world to see your product to maximize your sells. If on the other hand you sell tires in Madison Wisconsin you probably don't care about homeboy over in Cape Town, South Africa as he can just get tires in his area and doesn't need to spend as much on shipping as he does on the tires themselves.

This same concept can be used for a larger region. What if you own a chain of tire stores across the Midwest? In this case you want people in every town where you have a dealership to see your site when they go to Google and do a search.

Unfortunately most people are under the impression that it takes months of work and years of accumulated knowledge to rank for any keywords. Lucky for you the truth is that anyone that is familiar with the internet can totally rank for most local search terms and in many cases can rank number one in a matter of weeks for their keywords.

In fact the more specific the search term the easier it is to rank for. For instance ranking for "tires" is hard, but what if you only want to rank for "Goodyear tires Madison Wisconsin" you will have a much easier time.

In order to effectively implement your local internet marketing efforts you need to know how to find effective keywords. Some words are easy to rank for but are worthless while others are easy and very effective. Lucky for you the internet has several good blogs that teach you for free or a very nominal cost how to search for keywords and market online. - 20767

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